What is Organic SEO and How to Improve Organic Ranking

As we all know, today, most of us are using Google search engine as our main gateway to searching for the results which appear as a product of organic SEO. Once we enter the search term into the search box, we are presented with the page of relevant results which are sorted in some kind of order.

Normally, there would be a pink box on the top of results page with few links to the relevant websites, a column of links on the right hand side of page and finally, the main ‘body’ which normally consist of around ten links.

The main body of result page with about ten links is what we are interested in. All others, the pink box at the top and the link column on the right are paid advertising where businesses compete by bidding the highest amount of money in order to get to the highest position.

In the main body of result page, links to different websites are arranged by Google using some kind of criteria which is based on relevance, authority, trust, influence, age and few more factors. The ‘trust’ factor plays major influence in ranking on the top of first page of Google and they are the results of organic SEO.

Statistically, the top five results on the page get 85% of the clicks from users. That is why is so important for business to be present in the top five search results on the first page of Google.

That is the place to be, if you are looking to get visitors to your website and guarantee constant stream of enquiries. That is the place where your website ranks ‘organically’ with deserved influence and authority.

Now that you understand where you want your websites to be, it makes a bit easier to explain what is Organic SEO and SEO cost.

What is Organic SEO?

Organic SEO is the process of finding exactly what would have to be done in order to ‘impress’ Google and gain total trust and authority. The best way to do this is by providing good information with nicely structured and keyword optimised articles. It is not easy to strike balance between humans and Google search engine and those articles would have to be carefully formatted and written to satisfy both sides.

To make organic SEO successful, from the experience of our SEO agency,  there are few more important elements to it, which are bit more technical. Like, proper keyword research and competition analysis, finding and fixing all the technical errors on the website, meta tags optimisation, off page optimization, link structuring and few more.

Also, Google is increasingly relying on the influence from Social Media to manipulate results in their search engine.

What is organic SEO by Nenad Adamovic

What is SEO

Hello and welcome, we are excited to be able to explain to you what is SEO, SEO cost, about our SEO consultancy and how much do you need to budget for your SEO optimisation.

In today’s tough economy, businesses are looking to cut down on traditional advertising costs and at the same time use most of their online assets to improve marketing and generate more clients.

One way to do this is to rank your company’s website high up in the top of natural search engine results and receive a steady income of enquiries from online searchers.

To do this, from our SEO Agency experience, your website needs to show relevant information, authority, usability, credibility, trust and some more factors which determine the position in the search results.

So, what is SEO?

Search engine optimisation or SEO is the process of creating exact, relevant information, authority, trust and credibility directed towards the humans (people searching) and more importantly towards the search engines (most of the searches, over 85% are done in Google) in order to get higher ranking and consequently more natural clicks.

It is the collective work needed to make sure that your pages are found online by your intended target market. That answers the question, what is SEO.

The problem most business has is that they have chosen their websites (URL) names as the actual company’s name. In reality, not many people search for the company’s name unless the company is established well known brand. Therefore, small businesses do have a problem when it comes to ranking their websites high in the search results.

That is where our SEO consultancy comes alive. With in depth knowledge of what, for example, Google search engine is looking for in order to rank the websites higher, we can pin-point exactly which areas need and can be improved in order to get more trust and authority from search engines. And this is the process known as Search Engine Optimisation or SEO.

What is SEO – two types of SEO

Organic SEO – Natural SEO has two major components.

• On Page SEO and
• Off Page SEO

The organic SEO should not be confused with what lot’s of business owners think of Pay Per Click  – PPC advertising. Increasing number of ‘dis-honest’ companies approach business owners with the promise of securing their position on the first page of search engines by not disclosing the vital information, which is; when they stop paying they will lose the stream of enquiries.

Let’s first explain the Natural or Organic SEO in order to understand what is included in SEO cost.

What is SEO by Nenad Adamovic

SEO Agency Watford

The location of a person searching the web, influences search engine results – SEO agency Watford and Local Search Engine ranking. Especially when searches are looking for a specific product or service. For example a person entering the search term “Electrician”, based in London, will be expecting to get search results for “Electrician” close to London, based on their IP address. It would be wrong to get results from all over the world, or even from Scotland.

That is how local businesses should benefit from their local presence. By optimizing their websites for local search. Companies who are present in multiple areas around the UK, or even globally will benefit enormously by having optimised content targeting local areas

Increased number of mobile searches of internet where the location of devices will be taken into the consideration by search engines in bringing up relevant results, also presents a great opportunity for my customers to come up at the top of the search results, by having their websites professionally tagged and optimised for local search.

Google search engine is denying that they are using the location indicators to ‘juggle’ the search results depending of the searchers location, but anybody can notice that location, even different computer will bring different search results.

So, if you would like to be on the top of the search results, consult the top search engine optimisation agency for advice.

SEO Agency Watford

NASDAG Performance Marketing

Keyword Research and Keyword Competition Analysis

 


Proper keyword research is need to establish good search engine ranking by introducing main and related keyword terms.

When Keyword research is needed?

• Looking to buy targeted domain name
• Optimizing articles for good search engine ranking
• SEO Optimizing meta title, meta description and meta keywords in the websites
• Doing market research

How to Keyword research?

Finding out how many people are searching for the certain subjects online can make or break marketing campaigns. Targeting websites, articles, videos and social media towards the right people will make you greater returns.

The tool which will most likely tell you how many people locally or in the world are searching for your desired keyword is called Google Keyword Tool. Why Google keyword tool? It is because more than 80% of people in the world use Google search engine to look for something online. Google tracks all the search terms used and classifies them in their Keyword Tool.

By simply entering your search term, you will be able to find out how many people searched for it and also what related terms are also searched. With this information you can clearly understand what people search, related to our keyword and consequently target our marketing campaign better.

Keyword Research to buy targeted domain name

Domain name is the number one indicator to Google of our client’s website intentions. It is important that domain name contains most searchable and at the same time not very contested keyword.

‘Not very competitive’, means that there is a chance for the site to achieve good ranking. NASDAG Performance Marketing applies a proprietary competition analysis which mathematically gives us indication of possibility to get to top of Google for that keyword.

That is where the expertise and experience in finding out how strong the competition is, count!

Keyword Research to rank articles

Google search engine will reward articles with the right balance of main and related keywords. Writing an article to satisfy Google spiders (crawling software), satisfy humans and at the same time make perfect sense is to say, at least difficult if not, in some cases impossible.

NASDAG Performance Marketing with our in-house article writers can achieve top Google ranking only by having highly optimized articles on your website. The perfect example is keyword term ‘Care Fees’ where our client’s site is in the top position between 413 million sites, only by having highly keyword optimized articles.

Keyword Research and competition keyword analysis

SEO Agency

Our SEO Agency – Search Engine Optimisation Agency is all about establishing a successful solution to delivering a top ranking in the search engine results, more clicks, more visitors, therefore more customers and delivering good Return On Investment for our clients

What is SEO Agency?

It is statistically proven that 68 out of 100 people only click on the links to the websites found on the first page of Search Results.

How do we Deliver Return on Investment?

Our established full service SEO Agency deliver outstanding results by using latest innovative technologies in Search Engine Optimisation to deliver measurable results for our clients.

Real Examples of our SEO Agency work:

Client A:

This client is constantly increasing the market share and quantity of sales of their product with their permanent website position in the top parts of Google’s search engine. Outstanding Return On Investment

Client B:

This client relied on their commercial website to generate sales of their products. Unfortunately, client’s website did not ‘show’ in Google for a period of five months.

By our consultative strategy, exceptionally creative ideas and great SEO solutions, this client’s website started producing results after one month and during the second month they received a call from Jamie Oliver’s team for a business venture.

Client C:

This client needed to maximise business potential during the London Olympic Games and needed quick and effective solution to increasing the market share and establishing dominance in the market area. Their website is the best asset in their business, successfully generating number of enquiries daily.

SEO Agency

Create or Not Create an App?

To create an App one has to consider the cost of planning, developing, running and updating. It is estimated that cost of having an app can run into tens of thousand pounds in the first five years.

Why don’t you use already developed app for your business?

Why do we need Smartphone App for business?

Today’s business is changing quicker than ever. Customers are becoming more modern, following constant updating of the advancing technology. That is why; businesses have to keep up with the pace of modern technology in order to survive.

Most business people know that smartphone Apps are something that they should implement in their business, but the real goal and understanding of the process is lacking.

Here are some of the goals and functions of Smartphone App for Business explained!

What should Smartphone App for Business Do?

1. Generate new customers and more business
2. Secure loyalty of existing customers
3. Reward repeating business from loyal customers
4. Become viral, let people talk about the App
5. Be Free to download
6. Be Affordable for the businesses

Click here to discover the Smartphone App for Business for only £24.97 p/m

Generate new customers and more business

Biggest goal for smart phone apps should be to generate more business. The process of creating smartphone apps is not cheap. The price can range from £8K – £45K, depends of functionality, complexity and maintenance. That is why planning and functionality of the apps are of paramount importance for today’s struggling business.

To generate more customers, one of the best methods is to attach some kind of reward for new users. Yes, this cost money, but any business should know how much would new customer bring to the business in their ‘customer’s life time’ and they should structure the reward accordingly.

Once your new customers join the scheme, if the scheme is attractive, they should be the one to virally promote your app by recommendations.

Secure loyalty of existing customers

Smartphone apps should have a scheme to secure the loyalty of existing customers. It is statistically proven that more than 60% of customers like to do their business with same companies. That is why keeping and looking after existing customers is the way to go. They should bring about 60% of the income to the business and they should also be made to feel valued.

Reward repeating business from loyal customers

One of the good ways to reward your existing customer is to create a point scheme where they collect certain number of points in exchange for gift or discount. Existing customers will be feeling valued and they will also recommend your business to others.

Big name companies invest lots of money into loyalty scheme marketing research and most of them are going ahead with different loyalty schemes. The cost of implementing simple ‘stamp – card’ loyalty scheme can run into thousands of pounds per year and more complicated loyalty schemes involving ‘credit card system’ would cost much more.

Become viral, let people talk about the App

Having a simple to use smartphone app with great incentive will always generate recommendations from the users and their friends and families. Viral aspect of good app can be a vital weapon in beating your competition and getting the bigger market share in today’s competitive market.

Be Free to download

One thing is for sure; Smartphone app for Business should always be free for the end user (customers). Nobody likes to pay for smartphone apps.

For business owners, revenues from business app should be made from reward scheme which should bring more clients and repeat business from existing clients.

Be Affordable for the businesses

Apart of the cost of creating smartphone app for Android and app for Apple devices, there are additional costs of maintenance, updates and the costs of running the reward scheme. In some estimation, businesses that create smartphone app will spend in the range of £50k-£100k in the next five years to run the app.

Also, not including in calculation is the cost of the time spent on learning, planning, and execution of the new Smart Phone App technology.

Click here to discover the Smartphone App for Business for only £24.97 per month!

Top SEO Agency Result – Brownlow Wealth Management

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